TADA: A Portrait of Korean Startups

Name: TADA: A Portrait of Korean Startups
Director: Gwon Myeong-guk
Genre: Documentary
Released: 2021-10-14
Cast: Park Jae-uk, Han Ji-hyun, Kim Ki-yon, Lee Jung-haeng, Han Seo-jin

Original title: 타다: 대한민국 스타트업의 초상

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Synopsis

Seoul in 2020. TADA, a rapidly-growing mobility service called Korean 'Uber'. Threatened by TADA’s rapid growth, the taxi industry sues TADA for conducting a transportation business without a taxi license. Due to the backlash from the taxi industry, the National Assembly eventually passed a bill banning the service. Can TADA overcome this desperate moment? This documentary is not talking about the success of startups emphasized in numerous books and the media around the world. Focusing on the case of TADA, which has faced the worst crisis since its inception, the work takes a look at the harsh reality that startups are currently experiencing.